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Jeff LaTulippe

Jeff LaTulippe

Co-founder + General Manager

"I wanted to get hands on with different wellness concepts and bring them all together. With DIRT we're using a holistic approach to food and health."

Co-founder & General Manager, Jeff LaTulippe, is a former Wall Street / private equity executive and a health enthusiast who dropped one-third of his body weight when he embraced a healthy lifestyle. After successfully helping other businesses to grow, Jeff decided to take the entrepreneurial plunge and align his personal and professional passions at DIRT.

Jeff is a health and fitness enthusiast who is as driven at taking care of his body as he is at running a business. When not working diligently at something, Jeff enjoys spending time with his wife seeing the sites Miami offers or watching old movies.

Matt Ernst

Matt Ernst
Best thing I’ve ever eaten? Hmm, it’s a tie between a perfectly ripened summer tomato and spring morels, sourced in the forests of the Blue Ridge Mountains.

Co-founder & Operating Partner, Matt Ernst, is a seasoned business executive and former Ernst & Young Entrepreneur of the Year with successful startup experience across a number of industries and a passion for cooking, nutrition, and a healthy lifestyle.  Matt previously started and successfully grew his IT consulting firm, Amentra, for 8 years before it was acquired by Red Hat.

Matt grew up on an apple orchard is himself an avid gardener. Wellness to him means an overall care of the self involving mental, physical, and spiritual wellness; a wellness and that is well-rounded and includes books and food. His guilty-pleasure culinary indulgence involves anything with dark chocolate and salted caramel.