The Beloved Farm - to - Counter Restaurant Expands to the Former Paradigm Kitchen Space
MIAMI BEACH, JUNE 9, 2017 – South Beach’s favorite sustainable and environmentally-conscious fast casual eatery is putting down new roots. DIRT is branching out to a second location in Sunset Harbour, taking over the former Paradigm Kitchen space. A third location in Brickell is slated for late summer.
Matt Sherman, previous owner of Paradigm Kitchen, is thrilled to join co-founders Jeff LaTulippe and Matt Ernst in sharing the restaurant’s seasonal and globally-inspired fare with a wider audience of health-conscious gourmands.
“I've been going to DIRT since day 1. Sunset Harbour deserves a concept like DIRT and I'm excited for the neighborhood,” says Matt Sherman.
“Sunset Harbour is an amazing neighborhood that we know and love. Many of our frequent customers on the beach live there, so we are extremely excited to be within walking distance for so many loyal DIRT fans. We’re also pumped to be neighbors with several like-minded, locally-owned, health-conscious businesses like Jugofresh, Green Monkey Yoga, and Tropical Vinyasa,” says co-founder Matt Ernst.
DIRT’s new Sunset Harbour spot is twice the size of its South of Fifth space, but will closely mirror the original location’s design and decor. The bright, clean, and uplifting aesthetic invites guests to settle in for a nourishing and satisfying meal. The expert millwork and neutral color palette also serve as a warm and inviting complement to DIRT’s colorful, innovative menu.
DIRT fans can look forward to more modern American cuisine and a thoughtfully prepared seasonal menu that rotates with the bounty of local and regional farms. Health enthusiasts, on-the-go professionals, and families looking to make more mindful choices when eating out can count on much of the original DIRT menu to fuel them up for breakfast, lunch, dinner, and even a midday snack or nightcap. Early birds with an appetite can load up on plates like the paleo Big Boy Breakfast, a hearty dish composed of grass-fed New York strip, two cage-free eggs, sweet potatoes, sautéed kale, asparagus and a flavorful house-made tomatillo salsa ($19). Vegans and carnivores alike will be satiated by Matcha Green Tea Pancakes stuffed with activated chia seeds and plant protein and topped with a house-made agave berry coulis ($14), and dinner options like the vegan Spaghetti Squash featuring a roasted version of the squash topped with a creamy cashew-almond alfredo sauce ($13).
Guests can wash down DIRT’s freshly prepared salads, sandwiches, bowls, and plates with a variety of direct-trade coffee, loose-leaf herbal teas from JoJo Tea, smoothies, cold-pressed juices, locally sourced kombucha from Radiate Miami, and organic sodas. For those looking to unwind with a bit more ABV in their glass, sustainable and biodynamic wines, local craft beers, and dragon fruit mimosas will also be available shortly after opening.
DIRT will also expand its grab-and-go menu in Sunset Harbour, where locals on the run can grab vegan and glutenfree salted caramel brownies, dark chocolate coconut protein balls, and dragon fruit and matcha lemonades, in addition to mainstays like Bulletproof Balls and house-made overnight oats.
Not content to stop at Sunset Harbour, DIRT is planting the seed for a third location in Mary Brickell Village, slated to open later this summer.
DIRT’s Sunset Harbour spot will be located at 1834 Bay Road. The restaurant will be open Monday–Saturday, 7 a.m. – 9 p.m. and Sunday, 8 a.m. – 9 p.m.
DIRT’s mission is simple and straightforward: to create innovative, delicious, healthy cuisine that you can feel good about putting in your body. DIRT is committed to serving up local, sustainable food with an emphasis on quality ingredients and personal, down-to-earth hospitality. The energetic environment and design complement the menu perfectly—it’s bright, sleek, airy, and uplifting. One of DIRT’s primary goals is to be an inclusive concept, so there’s something for every dietary restriction or personal preference—paleo, vegan, pescatarian, gluten-free, you name it. DIRT has been recognized numerous times since opening in November 2015. In 2016, DIRT received the Rising Stars Best New Concept award from Star Chefs, a culinary trade magazine, along with a Slow Food Snail of Approval. In addition, the eatery is the only restaurant south of Orlando to earn certification by the United States Healthful Food Council’s Responsible Epicurean and Agricultural Leadership (REAL) program, a nationally recognized mark of excellence for environmental stewardship, high-quality sourcing, and holistic nutrition. DIRT has also been recognized for innovative design and architecture by the Miami Beach Chamber of Commerce.
DIRT’s operations are evaluated by REAL (Responsible Epicurean and Agricultural Leadership), a third-party certification program developed by the United States Healthful Food Council that uses science-based criteria to recognize a restaurant’s commitment to sustainable sourcing, nutrition and transparency. DIRT is also powered by 100% pollution-free energy from Arcadia Power and uses paper and plastic products (bowls, cups, utensils, bags, and napkins) that are recyclable, compostable and/or biodegradable.
For more information on DIRT, please visit http://dirteatclean.com or follow @dirteatclean on Instagram.