dirt is where clean eating and great taste coexist. We are a "counter casual", all-day dining experience combining fresh, healthy-ish food with convenience and simplicity. We believe in high-quality, nutritious food, served quickly and affordably.

  • dec 2013

    DIRT is born on paper under a different name (actually, there were many, many different names before DIRT was officially "DIRT").

  • nov 2015

    After two years of research, planning, menu development, and construction, we open our first location in a small space on South Beach a few blocks from the beach.

  • mar 2016

    Within five months of opening, we are named "Best New Concept" by StarChefs.

  • jun 2016

    DIRT is named "Best Inexpensive Restaurant" by the Miami New Times.

  • jun 2017

    We move our Miami Beach operations to a new, bigger location in Sunset Harbour, Miami's best dining neighborhood, within walking distance of our friends at Anatomy, Barry's Bootcamp, Flywheel, Green Monkey Yoga, Modo Yoga, Shift, and Sweat440!

  • oct 2017

    DIRT opens on the "mainland" in Mary Brickell Village, in the heart of downtown Miami.

  • nov 2018

    We announced our opening in Arlington, Virginia, our first location outside of Florida!

  • dec 2018

    We launched DIRT Does Fitness, a partnership between DIRT, lululemon, Nike, and various gyms in Miami Beach. We offer free classes every 1-2 weeks to promote a healthy lifestyle of exercise, quality food, community, and FUN.

  • spring 2019

    We’re opening our Arlington location this spring! We hope it'll be the first of many in the D.C. region. :)

our mission is simple +

straight- forward:

to deliver innovative,



with excellent hospitality in

a clean, uplifting

environment that you can enjoy at any time of day.


We know where our food comes from, and we think you should too. We highlight food artisans and local farmers + purveyors on the Farms + Friends map at each DIRT location.

  • Bulletproof

    seattle, wa XCT Oil (TM) and Collagelatin (TM)

  • blanchard's coffee

    richmond, vaEspresso

  • creekstone farms

    arkansas city, ks Grass-Fed Steak

  • dirty lemon

    new york, ny Cold-Pressed Juices

  • impossible foods

    redwood city, ca Vegan Burgers

  • duofab

    lake worth, flFarms + Friends Art Installation

  • argyle coffee

    fort lauderdale, flCold Brew

    helium creative

    fort lauderdale, flDesign + Branding

  • live ultimate

    miami, fl Organic CBD + Mushroom Supplements

    Pamela Wasabi

    miami, fl Vegan Pastries

    Pure Protein Project

    miami, fl Adashah

  • counter culture kombucha

    homestead, fl Kombucha

  • harpke family farm

    dania beach, fl Pea Shoots + Sunflower Sprouts

  • juicera

    hollywood, fl Cold-Pressed Juices + Shots

    Urban Robot

    Miami Beach, FL Interior Design

    J. Wakefield Brewing

    Wynwood, Miami Craft Beers

    Zak the Baker

    Wynwood, Miami Baked Goods

  • mia brewing

    doral, fl Craft Beers

  • natural force

    elkton, md Organic Whey Protein

  • vegansmart

    irvine, caPlant Protein Powder

  • 3 Stars Brewing

    Washington, D.C. Craft Beer

    Alchemist Coffee Company

    Washington, D.C. Cold Brew Coffee

    ANXO Cidery

    Washington, D.C. Craft Cider

    Call Your Mother

    Washington, D.C. Artisan Bagels

    Fare Well / Sticky Fingers

    Washington, D.C. Vegan Baked Goods

    Ice Cream Jubilee

    Washington, D.C. Vegan Sorbets + Ice Cream

    Little Leaf Shop

    Washington, D.C. Plants + Succulents

    Little Wild Things Farm

    Washington, D.C. Microgreens

    Sip City

    Washington, D.C. Sparkling Switchel

    Craft Kombucha

    Washington, D.C. Kombucha

    Pluma by Bluebird Bakery

    Washington, D.C. Baked Goods

    Grace Street Coffee

    Washington, D.C. Seasonal Espresso + Drip Coffee

    Studio 3877

    Washington, D.C. Interior Design

  • Logan's Sausage

    Alexandria, VA Chicken Apple Sausage

    Port City Brewing

    Alexandria, VA Craft Beer

    True Made Foods

    Alexandria, VA Low-Sugar Ketchup

  • Fresh Tofu

    Allentown, PA Organic Tofu

  • Chestnut Oat Vineyard

    Barboursville, VA Wine

    Solace Brewing Company

    Sterling, VA Craft Beer


    Williamsburg, VA Craft Beer

  • Paromi Tea

    Bethesda, MD Organic Artisan Teas

    South Mountain Creamery

    Middletown, MD Grass-Fed Butter + Milk

    Hummingbird Farms

    Ridgely, MD Heirloom Tomatoes

    Caprikorn Farms

    Rohrersville, MD Goat Cheese

    Evolution Craft Brewing Co.

    Salisbury, MD Craft Beer

    Godfrey's Farm

    Sudlersville, MD Asparagus

  • Trickling Springs Creamery

    Chambersburg, PA Non-GMO, Grass-Fed Milk

    Pequea Valley Farm

    Ronks, PA Grass-Fed, Hormone-Free, Antibiotic-Free Yogurt

  • Burch Farms

    Faison, NC Sweet Potatoes

  • FreeBird

    Fredericksburg, PA Humanely Raised, Antibiotic-Free Chicken

  • Emerick's Pure Maple Syrup

    Hyndman, PA Maple Syrup

  • Davis Mushroom

    Kennett Square, PA Button + Portobello Mushrooms

  • Martin's Quality Eggs

    Lititz, PA Cage-Free Eggs

  • Scott Farms

    Lucama, NC Sweet Potatoes

  • Seven Hills Foods

    Lynchburg, VA Grass-Fed Steak + Burgers

  • Sunwarrior

    Overton, NV Organic Plant Protein

Jeff LaTulippe


Jeff is responsible for all aspects of DIRT's operations. He began writing the business plan for DIRT with no prior experience in the restaurant industry except for a few months as a busboy in high school. Prior to taking the entrepreneurial plunge with DIRT, Jeff worked in finance, helping executives in various industries to execute their strategic visions.

Jeff's passion for DIRT and his desire to maintain a healthy lifestyle are based on his own personal struggles with weight loss and a family history plagued by extremely unhealthy lifestyles. After tipping the scales at 208 pounds at the age of 20, Jeff lost 50 pounds over the next decade after embracing a healthy diet and exercise regimen. This drastic change is what inspired him to create DIRT.

Matt Ernst


Matt works on all aspects of DIRT’s strategic direction and execution. A life-long entrepreneur, Matt was the founder and CEO of Amentra, an IT systems integrator that became one of the fastest growing privately held companies in North America as recognized by Inc. and Deloitte & Touche. After eight years of rapid growth, Amentra was sold to Red Hat.


Director of Operations

JJ oversees all unit-level operations for DIRT. Prior to joining us, JJ worked in the restaurant industry for over twenty years in various roles with both privately held companies and public restaurant groups such as Brinker International and Bloomin’ Brands.

While with Carrabba’s Italian Grill, JJ earned numerous accolades for his innovative management methods, including an “Emerging Leader” invitation for Senior Leadership and Mentoring, a Certified Training award (one of only 35 such awards offered company-wide), and the 2015 Large Business of the Year by the Apex Chamber of Commerce for community involvement, employee engagement, and his team’s contribution to the growth of the city. Most recently, he was Director of Operations at Happy + Hale, a North Carolina-based healthy fast casual concept, where he laid the foundation for their aggressive plan of opening 20 locations by 2020.

JJ lives in Miami Beach with his wife and two children. He is passionate about healthy living and educating the community about nutrition and physical activity.


My favorite restaurant in Miami. There truly is something for everybody here whether you are paleo, vegan, a macro counter, or just all around healthy. Especially great spot to bring people with varying tastes and diets. The only thing as consistent as the food is the service. From ownership down to everyday staff you truly feel like they care about the customer and also that they love what they do. Best in class restaurant in this space not just in Miami but in all of the US and Canada. They have set the bar. Will continue to be a loyal customer.

chris / nyc

Overall, this restaurant is 5 stars from the atmosphere to the staff. Located in Downtown Miami, this place stands out as an establishment where you can have great food with people that you want to have a good time with. There isn't much seating inside, but there is plenty of seating outside for large groups of people. I ordered the matcha protein pancakes and I immediately fell in love. Dirt feels like a home away from home. When I went to this restaurant, my friends and I spent about 3 hours there. That's how comfortable this place is. I highly recommend parking in a garage so you don't have to worry about a parking ticket if you stay too long while enjoying yourself.

john / fort meyers