dirt is where clean eating and great taste coexist. We are a "counter casual", all-day dining experience combining fresh, healthy-ish food with convenience and simplicity. We believe in high-quality, nutritious food, served quickly and affordably.
DIRT is born on paper under a different name (actually, there were many, many different names before DIRT was officially "DIRT").
After two years of research, planning, menu development, and construction, we open our first location in a small space on South Beach a few blocks from the beach.
Within five months of opening, we are named "Best New Concept" by StarChefs.
DIRT is named "Best Inexpensive Restaurant" by the Miami New Times.
We move our Miami Beach operations to a new, bigger location in Sunset Harbour, Miami's best dining neighborhood, within walking distance of our friends at Anatomy, Barry's Bootcamp, Flywheel, Green Monkey Yoga, Modo Yoga, Shift, and Sweat440!
DIRT opens on the "mainland" in Mary Brickell Village, in the heart of downtown Miami.
We announced our opening in Arlington, Virginia, our first location outside of Florida!
We launched DIRT Does Fitness, a partnership between DIRT, lululemon, Nike, and various gyms in Miami Beach. We offer free classes every 1-2 weeks to promote a healthy lifestyle of exercise, quality food, community, and FUN.
We’re opening our Arlington location this spring! We hope it'll be the first of many in the D.C. region. :)
our mission is simple +
to deliver innovative,
with excellent hospitality in
a clean, uplifting
environment that you can enjoy at any time of day.
TRANSPARENCY – FROM THE GROUND UP
We know where our food comes from, and we think you should too. We highlight food artisans and local farmers + purveyors on the Farms + Friends map at each DIRT location.
seattle, wa XCT Oil (TM) and Collagelatin (TM)
arkansas city, ks Grass-Fed Steak
new york, ny Cold-Pressed Juices
redwood city, ca Vegan Burgers
lake worth, flFarms + Friends Art Installation
fort lauderdale, flCold Brew
fort lauderdale, flDesign + Branding
miami, fl Organic CBD + Mushroom Supplements
miami, fl Vegan Pastries
Pure Protein Project
miami, fl Adashah
counter culture kombucha
homestead, fl Kombucha
harpke family farm
dania beach, fl Pea Shoots + Sunflower Sprouts
hollywood, fl Cold-Pressed Juices + Shots
Miami Beach, FL Interior Design
J. Wakefield Brewing
Wynwood, Miami Craft Beers
Zak the Baker
Wynwood, Miami Baked Goods
doral, fl Craft Beers
elkton, md Organic Whey Protein
irvine, caPlant Protein Powder
3 Stars Brewing
Washington, D.C. Craft Beer
Alchemist Coffee Company
Washington, D.C. Cold Brew Coffee
Washington, D.C. Craft Cider
Call Your Mother
Washington, D.C. Artisan Bagels
Fare Well / Sticky Fingers
Washington, D.C. Vegan Baked Goods
Ice Cream Jubilee
Washington, D.C. Vegan Sorbets + Ice Cream
Little Leaf Shop
Washington, D.C. Plants + Succulents
Little Wild Things Farm
Washington, D.C. Microgreens
Washington, D.C. Sparkling Switchel
Washington, D.C. Kombucha
Pluma by Bluebird Bakery
Washington, D.C. Baked Goods
Grace Street Coffee
Washington, D.C. Seasonal Espresso + Drip Coffee
Washington, D.C. Interior Design
Alexandria, VA Chicken Apple Sausage
Port City Brewing
Alexandria, VA Craft Beer
True Made Foods
Alexandria, VA Low-Sugar Ketchup
Allentown, PA Organic Tofu
Chestnut Oat Vineyard
Barboursville, VA Wine
Solace Brewing Company
Sterling, VA Craft Beer
Williamsburg, VA Craft Beer
Bethesda, MD Organic Artisan Teas
South Mountain Creamery
Middletown, MD Grass-Fed Butter + Milk
Ridgely, MD Heirloom Tomatoes
Rohrersville, MD Goat Cheese
Evolution Craft Brewing Co.
Salisbury, MD Craft Beer
Sudlersville, MD Asparagus
Trickling Springs Creamery
Chambersburg, PA Non-GMO, Grass-Fed Milk
Pequea Valley Farm
Ronks, PA Grass-Fed, Hormone-Free, Antibiotic-Free Yogurt
Faison, NC Sweet Potatoes
Fredericksburg, PA Humanely Raised, Antibiotic-Free Chicken
Emerick's Pure Maple Syrup
Hyndman, PA Maple Syrup
Kennett Square, PA Button + Portobello Mushrooms
Martin's Quality Eggs
Lititz, PA Cage-Free Eggs
Lucama, NC Sweet Potatoes
Seven Hills Foods
Lynchburg, VA Grass-Fed Steak + Burgers
Overton, NV Organic Plant Protein
Jeff is responsible for all aspects of DIRT's operations. He began writing the business plan for DIRT with no prior experience in the restaurant industry except for a few months as a busboy in high school. Prior to taking the entrepreneurial plunge with DIRT, Jeff worked in finance, helping executives in various industries to execute their strategic visions.
Jeff's passion for DIRT and his desire to maintain a healthy lifestyle are based on his own personal struggles with weight loss and a family history plagued by extremely unhealthy lifestyles. After tipping the scales at 208 pounds at the age of 20, Jeff lost 50 pounds over the next decade after embracing a healthy diet and exercise regimen. This drastic change is what inspired him to create DIRT.
Matt works on all aspects of DIRT’s strategic direction and execution. A life-long entrepreneur, Matt was the founder and CEO of Amentra, an IT systems integrator that became one of the fastest growing privately held companies in North America as recognized by Inc. and Deloitte & Touche. After eight years of rapid growth, Amentra was sold to Red Hat.
Director of Operations
JJ oversees all unit-level operations for DIRT. Prior to joining us, JJ worked in the restaurant industry for over twenty years in various roles with both privately held companies and public restaurant groups such as Brinker International and Bloomin’ Brands.
While with Carrabba’s Italian Grill, JJ earned numerous accolades for his innovative management methods, including an “Emerging Leader” invitation for Senior Leadership and Mentoring, a Certified Training award (one of only 35 such awards offered company-wide), and the 2015 Large Business of the Year by the Apex Chamber of Commerce for community involvement, employee engagement, and his team’s contribution to the growth of the city. Most recently, he was Director of Operations at Happy + Hale, a North Carolina-based healthy fast casual concept, where he laid the foundation for their aggressive plan of opening 20 locations by 2020.
JJ lives in Miami Beach with his wife and two children. He is passionate about healthy living and educating the community about nutrition and physical activity.
THE DIRT ON DIRT.
chris / nyc
My favorite restaurant in Miami. There truly is something for everybody here whether you are paleo, vegan, a macro counter, or just all around healthy. Especially great spot to bring people with varying tastes and diets. The only thing as consistent as the food is the service. From ownership down to everyday staff you truly feel like they care about the customer and also that they love what they do. Best in class restaurant in this space not just in Miami but in all of the US and Canada. They have set the bar. Will continue to be a loyal customer.
john / fort meyers
Overall, this restaurant is 5 stars from the atmosphere to the staff. Located in Downtown Miami, this place stands out as an establishment where you can have great food with people that you want to have a good time with. There isn't much seating inside, but there is plenty of seating outside for large groups of people. I ordered the matcha protein pancakes and I immediately fell in love. Dirt feels like a home away from home. When I went to this restaurant, my friends and I spent about 3 hours there. That's how comfortable this place is. I highly recommend parking in a garage so you don't have to worry about a parking ticket if you stay too long while enjoying yourself.